Business Valuation Services in Houston

Eton is a leading business valuation services and advisory firm in Houston. We specialize in fast, audit-defensible valuations across portfolios, divorces, estates, assets, and acquisitions.

Trusted By Over 1,000 Companies

Eton's Business Valuation Services

We’ve provided business valuations for Houston companies, VC/PE firms, legal teams, accountants & high-net-worth individuals for over 20 years now. 

Here’s a quick overview of our services:

Pre-Deal M&A Valuation Analysis

Assess target companies, divisions, or assets to help determine appropriate bidding prices, negotiation strategies, and optimal structures while identifying potential risks and synergies.

Purchase Price Allocation (PPA)

Perform fair value assessments of tangible and intangible assets acquired in a business combination, ensuring compliance with financial reporting standards.

Intellectual Property and Intangible Asset Valuation

Appraise intellectual property assets, such as patents, trademarks, copyrights, licenses, and customer lists, which are critical components of many M&A transactions.

Quality of Earnings Analysis

Evaluate the sustainability and quality of a target company's earnings, providing insights into its financial health and potential for future growth.

Goodwill Impairment Testing

Assist clients in conducting annual goodwill impairment tests to determine if any write-downs are required, adhering to relevant accounting standards.

Portfolio Valuation

Amid volatile markets, potential conflicts of interest, and regulatory changes, our seasoned professionals offer specialized expertise in financial reporting compliance, risk management, and asset valuation.

Our Business Valuation Process

Day 1
Day 2
Day 8
Day 10
Information Collection
Valuation Modeling and Analysis
Draft Report Delivered; Client Review and Approval
Final Report Delivered
Audit Support
"As a former Gunderson lawyer, I co-founded Eton to bring the precision, efficiency, and the obsessive client service of corporate securities law to business valuation. I'm especially proud that our worldwide team of Big 4 trained CFAs has adopted that client service mantra wholeheartedly.

Our entire focus is on delivering audit-defensible, rigorous, and timely valuations without the inefficient back-and-forth of other firms. Client service is our religion. We always go the extra mile to overdeliver for every client."

Chris Walton, JD
President & CEO
Eton Venture Services
Previously at Gunderson Dettmer / Stanford Law


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What business service valuations do you provide in Houston?

Eton provides a range of business valuation services for small businesses, family offices, and private equity firms in Houston. We’re a boutique firm, focused on excellent customer service and deep expert advice. See our homepage for more information on our valuation services.

In Houston, as in other parts of the United States, business valuations can be influenced by federal, state, and local regulations, including tax laws, zoning laws, environmental regulations, and specific industry guidelines.

However, there might not be regulations that specifically target “business valuations” but rather regulations that indirectly affect them through the operational, financial, and legal aspects of running a business.

  1. Tax Regulations: Federal and state tax obligations can impact a business’s net income, influencing its valuation. Texas does not have a state income tax, which could be favorable for business profitability compared to states that do.

  2. Environmental Regulations: Businesses in certain industries may face strict environmental regulations at the federal, state, or local level. Compliance with these regulations can affect operational costs and, ultimately, valuation.

  3. Zoning and Land Use Laws: In Houston, zoning laws could impact where businesses can operate and what activities they can conduct, which might influence their growth potential and valuation.

Reach out to us directly to discuss how Houston’s legal and regulatory environment may affect your business valuation.

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