Eton provides audit-defensible business valuations across the entire business lifecycle. From business sales to 409A valuations, we help business owners, law firms, and financial institutions navigate complex valuation requirements with confidence.
✓ 409A Valuations ✓ Transaction Opinions ✓ M&A Valuations
Business valuations are subjective and complex. To be robust and audit defensible, you need experienced experts in your corner. At Eton, we do nothing but valuations—it's our speciality.
Should things turn contentious, our valuations are justifiable in court. We use expert human judgment and robust methodologies that no automated valuation could deliver.
We've done thousands of business valuations for leading startups, VC firms, legal teams, accountants and high-net worth individuals. Our customer-centric approach to business keeps them coming back.
Our valuation and advisory services are built around your specific needs. Each valuation results in a thorough report that provides a detailed overview of your business, drivers of value, valuation and our justification for it.
We use professional judgment and advanced analytical techniques to deliver a robust, defensible valuation. Should it be challenged, we’ll provide additional support and defend our valuation.
Chris co-founded Eton Venture Services in 2010 to provide mission-critical valuations to venture-based companies. He works closely with each client’s leadership team, board of directors, internal / external counsel, and independent auditor to develop detailed financial models and create accurate, audit-proof valuations.
Read all our testimonials here.
Colton Owens, CFA serves as Director of Valuation at Eton Venture Services and is responsible for managing client relationships, revenue generation, and delivering tailored audit-defensible valuation solutions to companies.
He specializes in valuations for sponsor-backed, public, and private company clients across various stages, from pre-revenue startups to upper middle-market firms, addressing financial reporting, tax, and transaction opinion valuation needs.
Eton works with many Attivo Partners clients and we are confident introducing Eton to our clients for their valuation needs. Eton is easy to work with, process oriented and reasonably priced. Eton listens to what our client needs, understands their business model, and provides a level and ease of communication that is rare among valuation firms. Eton’s old-school approach to customer service is refreshing! 
The team at Eton is fantastic! Those guys cut their teeth as securities lawyers at premier firms in Silicon Valley so no matter how complex a situation we have presented to them, they are quick on the uptake, and they quickly produce great work. Plus, I can talk to the founder of the firm by simply picking up the phone. Eton truly exceeds our expectations! 
As a firm, Kruze Consulting is extremely confident in introducing Eton to our clients for valuation work. Eton is super responsive, reasonably priced, and they take customer service to impressive levels. Eton is a great partner for us and the companies we work with! 
Working with Eton has been a fantastic experience, and they have been a great partner of ours. The team provides us with well-priced services, delivers quickly and is very responsive to our requests and questions, whether those communications are from our board of directors, our outside counsel, or from our financial statement auditors. 
Eton’s team is filled with ex-big 4 consultants and highly-trained legal professionals. However, we’re a boutique firm meaning we provide superior service quality and more affordable prices than larger firms can.
Determining the most suitable methodology for a valuation depends on the unique circumstances of the company and the specifics of the project. Key considerations include the company’s funding history, historical and projected financial performance, and the anticipated timing of any liquidity event.
Learn more about our approach to methodologies here:
Our valuations are performed by our in-house team of highly experienced, certified business valuation specialists. Our team of ex-lawyers and big 4 consultants ensure our services are robust, audit-ready and professional.
Our standard valuations typically cost between $2000 and $10,000, but complex cases and large transactions can be significantly more expensive. Our M&A valuation support pricing varies significantly, please reach out to us for details.
