M&A Valuation Services

Eton offers bespoke M&A valuation services for mid-market transactions, ensuring reliable, robust, and defensible valuations.

Our M&A Valuation Services Advantage

Mergers and acquisitions (M&A) are complex business deals involving companies merging or changing ownership. These require specific expertise, quick action, and a deep understanding of the industry. At Eton, we help companies with revenues between $5M and $150M navigate these deals with confidence.

We offer tailored M&A valuation services designed to meet your specific needs. Our extensive experience in business valuations allows us to expertly navigate the complexities of various industries, markets, and regulations. We provide unbiased, third-party perspectives to ensure objectivity and deliver dependable, justifiable valuations you can trust.

This empowers decision-makers, like owners, investors, and managers, to make confident choices that lead to the best possible outcomes for your business.

Trustworthy & Transparent

Our team of highly skilled professionals, educated at the world's top universities and trained at the most prestigious firms, is dedicated to providing timely, accurate, and well-documented M&A valuation services and analyses that comply with the highest industry standards.

Tailored Approach

We have established best practices for valuation procedures specific to diverse portfolios. Our team takes the time to understand the intricacies associated with each engagement, ensuring a tailored approach that meets your unique needs.

Proven Track Record

Our experts understand the complexity of M&A, and have a proven track record in helping clients gain confidence through superior valuation and advisory services. Our experience across various business valuation services powers our ability to offer comprehensive and defensible M&A services.

Unparalleled Expertise

Founded by securities lawyers from top law schools / law firms and staffed with finance professionals trained by the Big Four and other prominent financial services firms, Eton brings intellectual and quantitative rigor unmatched by others.

"As a former Gunderson lawyer, I co-founded Eton to bring the rigor and efficiency of corporate securities law to M&A valuation support and advisory services. I take immense pride in our global team of Big 4-trained CFAs, who are not just experts in their field but also staunch adherents to our ethos of unparalleled client service.

Our singular mission is to provide audit-proof, robust, and prompt valuation support, tailored to the complexities of M&A transactions, while eliminating the tedious back-and-forth often encountered with other firms. At Eton, client service isn't just a practice; it's our creed. We are committed to consistently going beyond the norm to deliver exceptional value to every client in their M&A endeavors."

Chris Walton, JD
President & CEO
Eton Venture Services
Previously at Gunderson Dettmer / Stanford Law

Eton's M&A Valuation Services Include

Pre-Deal M&A Valuation Analysis

Assess target companies, divisions, or assets to help determine appropriate bidding prices, negotiation strategies, and optimal structures while identifying potential risks and synergies.

Quality of Earnings Analysis

Evaluate the sustainability and quality of a target company's earnings, providing insights into its financial health and potential for future growth.

Purchase Price Allocation (PPA)

Perform fair value assessments of tangible and intangible assets acquired in a business combination, ensuring compliance with financial reporting standards.

Goodwill Impairment Testing:

Assist clients in conducting annual goodwill impairment tests to determine if any write-downs are required, adhering to relevant accounting standards.

Intellectual Property and Intangible Asset Valuation

Appraise intellectual property assets, such as patents, trademarks, copyrights, licenses, and customer lists, which are critical components of many M&A transactions.

Transaction Opinions

Provide independent fairness opinions to boards of directors, ensuring that proposed transactions are fair to shareholders from a financial perspective.

M&A Deal Advisory

Offer guidance and support throughout the M&A process, from due diligence and deal negotiation to closing and post-transaction integration, addressing both financial and strategic aspects.

Litigation Support

Provide expert valuation and financial analysis services for M&A-related litigation, including purchase price disputes, earnout disputes, and breach of contract claims.


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What are the most common M&A valuation methods used in M&A transactions?

The most common M&A valuation methods used in M&A transactions are the discounted cash flow (DCF) analysis, comparable company analysis (CCA), and precedent transaction analysis (PTA). Each method has its strengths and weaknesses, and the choice depends on the transaction’s specific circumstances and available data.
Control premiums refer to the extra sum a buyer is prepared to pay to gain a majority ownership in a target company. These premiums affect M&A valuations by elevating the total deal value, signifying the strategic advantages and decision-making authority linked to control. When evaluating the target company’s value and prospects, valuation services consider the implications of control premiums.
The choice of deal structure, such as cash, stock, or a combination of both, can significantly impact M&A valuations. Different deal structures can affect the tax implications, risk profile, and potential synergies of the transaction. Engaging a professional valuation service can help evaluate the impact of various deal structures and guide the selection process to maximize value.
A professional valuation service can assist in identifying potential M&A targets by analyzing industry trends, growth drivers, and competitive landscapes. They can also help assess the financial health and strategic fit of potential targets, guiding the selection process and increasing the likelihood of a successful transaction.
The cost of capital represents the required rate of return on an investment and plays a crucial role in M&A valuations, particularly in methods like discounted cash flow (DCF) analysis. A higher cost of capital can reduce the present value of a company’s future cash flows, resulting in a lower valuation. Valuation services factor in the cost of capital when performing their assessments, ensuring that the valuation accurately reflects the risks associated with the investment.

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