Startup Valuation Services

Eton offers accurate, fast, and audit-defensible startup valuations at competitive prices.

Our team of lawyers and ex Big-4 consultants deliver detailed, understandable reports that stand up to scrutiny from investors and regulators.

Trusted by 1,000s of Companies

Why Choose Eton as Your Startup Valuation Provider

Startup valuations are incredibly complex and nuanced.

There are a lot of variables to consider: the nature of your business, your business model, the market potential, your team’s expertise, and more. 

If you get it wrong, you may be subject to financial loss, legal penalties, and damaged investor trust.

A professional startup valuation provider like Eton can protect you from these risks. 

Since 2010, we’ve delivered thousands of audit-defensible valuations for startups, mid-level businesses, and enterprises.

We’re a small team of Stanford Law lawyers and Ex-Big 4 Consultants who obsess over great service at affordable prices.

When you’re growing your startup, we know that accurate, compliant valuations are of critical importance to you. 

We also know you want them fast and at a reasonable cost—which is the promise we deliver.  


Eton does not sell software. Its sole focus on valuation and valuation advisory ensures impartial, objective judgments, maintaining compliance with regulations and safe harbor protection.

Tailored Approach

Our team of experienced experts uses a combination of proven methods and proprietary tools to deliver data-driven valuations, considering each company's financial performance, financing history, market trends, and comparable public and private companies.

Unparalleled Expertise

Founded by securities lawyers from top law schools / law firms and staffed with finance professionals trained by the Big Four and other prominent financial services firms, Eton brings intellectual and quantitative rigor unmatched by others.

Proven Track Record

Since 2010, Eton has performed thousands of independent, audit-defensible valuations, establishing itself as a "go-to" valuation services firm for startups, private equity firms, and enterprises.

"As a former Gunderson lawyer, I co-founded Eton to bring the precision, efficiency, and the obsessive client service of corporate securities law to business valuation. I'm especially proud that our worldwide team of Big 4 trained CFAs has adopted that client service mantra wholeheartedly.

Our entire focus is on delivering audit-defensible, rigorous, and timely valuations without the inefficient back-and-forth of other firms. Client service is our religion. We always go the extra mile to overdeliver for every client."

Chris Walton, JD
President & CEO
Eton Venture Services
Previously at Gunderson Dettmer / Stanford Law

Our Startup Valuation Process

Day 1
Day 2
Day 8
Day 10
Information Collection
Valuation Modeling and Analysis
Draft Report Delivered; Client Review and Approval
Final Report Delivered
Audit Support


Eton in Numbers

Clients Since 2010
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Valuations Since 2010
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Referring Law Firms Since 2010
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Featured Startup Valuation Insights

This is our complete guide to startup valuations. Learn the key factors that affect valuations, 10 valuation methods, best practices, and more.

Dive deep into the world of venture capital and explore the key steps involved in raising funds for your startup.

Ever found yourself scratching your head whenever you read about 409a valuations? No more. We simplify 409a valuations in this “For Dummies” guide.

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How long do your startup valuations take?

Our startup valuation services take 10 days as standard. However, when needed, we can do it in as little as one day but an expedited timeline does come at a higher cost. 

We do all kinds of valuations related to startups. Here are the key ones:

  • 409A Valuations: Essential for tax compliance, determining the fair market value of your company’s common stock.
  • Market Valuation: Establishes the value of your business or assets based on what a willing buyer would pay, commonly used in buy-sell agreements, mergers, and acquisitions.
  • Venture Capital Valuation: Determines the value of your company before and after new capital is injected during fundraising, crucial for setting ownership percentages for investors.
  • Exit Valuation: Estimates your company’s value in the context of an acquisition or sale, helping founders, investors, and potential buyers understand the potential return on investment.

Please contact me for more details on how we can help you specifically.

There is no one-size-fits-all when it comes to valuing startups. It’s highly subjective and depends on a lot of different factors like:

  • The maturity of your startup
  • Market size
  • Product stage
  • Team experience
  • Growth trajectory

We wrote more about these factors (and other good stuff) in our startup valuation guide.

Most valuators use a combination of methods to calculate how much your startup is worth. 

One key thing to take note of when choosing a valuation method is that startups are very different in nature from publicly traded companies.

Traditional valuation methods like Discounted Cash Flow (DCF) and Comparables don’t work for startups (or they can lead to skewed results) as startups usually don’t have substantial historical financial data or comparable assets. But if you do have these, the traditional methods are suitable.

Instead, valuators use alternative methods such as:

Berkus Method: values a startup based on qualitative factors, assigning a monetary value to five key elements (sound idea, prototype, quality management team, strategic relationships, product rollout or sales) to determine its worth.

Scorecard Method: evaluates a startup by comparing it to other funded startups, adjusting the average valuation of similar startups based on factors such as:

  • The strength of the team
  • Product
  • Market
  • Business stage.

Risk Factor Summation Method: estimates a startup’s value by identifying and assessing 12 risk factors, such as:

  1. Management
  2. Stage of the business
  3. Legislation
  4. Manufacturing
  5. Sales
  6. Funding
  7. Competition 
  8. Technology
  9. Litigation
  10. International
  11. Reputation
  12. Potential lucrative exit

You adjust the average valuation by adding or subtracting based on these risks.

We wrote about 10 startup valuation methods in detail, including when to use each and example calculations, in our latest guide.

Eton is the top startup valuation provider in the US.

We’re a lean team, dedicated to excellent customer service and long-term client relationships.

That’s what you want in a startup valuation provider—reliability, accuracy, and customer service that goes above and beyond.

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