Overview of Purchase Price Allocation Methodologies



Purchase Price Allocation (PPA) is a critical aspect of acquisition accounting, where the purchase price is allocated to the assets and liabilities of the acquired company. Adherence to accounting principles, such as General Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS), is mandatory for business combinations, including mergers and acquisitions, and requires a thorough understanding of the PPA process. This article provides an overview of the PPA process, reviews various valuation methodologies, and offers guidelines for selecting the most suitable methodology based on transaction specifics.

Income Approach

The income approach values assets based on the present value of their anticipated future economic benefits. Key methods within the income approach include the Discounted Cash Flow (DCF) and the Multiperiod Excess Earnings Method (MEEM). The income approach is well-suited for valuing intangible assets as it accounts for the acquired business’s financial performance and growth prospects. However, this approach relies heavily on assumptions and estimates, which can introduce subjectivity and uncertainty.


Market Approach


The market approach values assets by comparing them to similar assets with known market prices. This approach uses indicators such as revenue multiples, EBITDA multiples, book values, and price-to-earnings ratios. The Guideline Transaction Method (GTM) and the Guideline Public Company (GPC) method are common techniques within the market approach. While this method is straightforward and based on actual transactions, it faces challenges due to limited private company data and difficulties in finding comparable businesses or adjusting for differences in assets.


Asset-Based Approach


The Asset-Based Approach values a company based on its balance sheet, by taking the net difference between assets and liabilities. Common methods within this approach include the Adjusted Net Asset Value Method (NAV) and the Replacement Cost Method (RCM). This approach is often used in liquidation scenarios or for investment holding firms. However, it does not consider the future earning potential of the business, and the valuation of intangible assets can be complex and subjective.


Selecting the Appropriate Methodology


The choice of PPA methodology depends on factors such as the nature of the acquired business, data availability, and specific assets being valued. Some guidelines include:

  • Use the income approach for businesses with significant intangible assets or growth potential, the market approach for those with sufficient comparable transactions or publicly traded companies, and the asset-based approach for those with tangible assets.

  • Combine methodologies to capture the unique characteristics and value drivers of the acquired business.

  • Engage experienced valuation professionals for accurate and reliable PPA results.




PPA is an essential component of mergers, acquisitions, and business combinations. Understanding the income approach, market approach, and asset-based approach is crucial for selecting the most suitable method for each transaction. By following these guidelines and engaging experienced valuation professionals, businesses can optimize their financial and tax benefits while ensuring compliance with accounting standards.


Experience the Eton Advantage


At Eton Venture Services, we’re committed to helping you properly report the value of your intangible assets through rigorous and defensible purchase price allocation. Don’t leave your company’s critical financial reporting compliance efforts to chance with software-driven “form” models or inexperienced teams. Trust Eton’s team of experts to provide you with accurate, compliant, and independent valuations that protect your interests and ensure compliance while optimizing tax benefits. Join the industry leaders who have already experienced the benefits of Eton’s exceptional client service and valuation expertise. Let Eton guide you through the complexities of intangible asset valuation for financial reporting purposes. Contact Eton today.

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President & CEO

Chris co-founded Eton Venture Services in 2010 to provide mission-critical valuations to venture-based companies. He works closely with each client’s leadership team, board of directors, internal / external counsel, and independent auditor to develop detailed financial models and create accurate, audit-proof valuations.

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