Commercial Valuation Services for Businesses

Eton delivers accurate, reliable, and audit-defensible commercial valuations at reasonable prices.

Whether you’re buying, selling, or raising capital, our team of ex-Big-4 trained consultants and legal experts provide valuations that reflect the true worth of your business. 

Trusted By Over 1,000 Companies

Why Choose Eton as Your Commercial Business Valuation Provider

When you’re buying or selling a business, you need to have an accurate understanding of its value.

This helps you negotiate better deals, secure the right amount of capital, and maximize your company’s value before it’s too late.

A professional commercial valuation service provider like Eton can deliver accurate, reliable, and audit-defensible valuations that reflect the true value of your business. 

Since 2010, we’ve delivered over 3000 business valuations for startups, mid-level businesses, and enterprises.

We’re a small team of Stanford Law lawyers and Ex-Big 4 Consultants who obsess over great service at affordable prices.

Our valuation process includes a thorough analysis of financial performance, market conditions, assets, liabilities, and future income potential.

When you’re buying or selling a business, we know that accurate, compliant valuations are of critical importance to you.  

We also know you want them fast and at a reasonable cost—which is the promise we deliver.  


Eton does not sell software. Its sole focus on valuation and valuation advisory ensures impartial, objective judgments, maintaining compliance with regulations and safe harbor protection.

Tailored Approach

We understand that every business is unique, and we use a combination of proven methods and proprietary tools to deliver data-driven valuations, considering your company's financial performance, financing history, market trends, and comparable public and private companies.

Unparalleled Expertise

Founded by securities lawyers from top law schools / law firms and staffed with finance professionals trained by the Big Four and other prominent financial services firms, Eton brings intellectual and quantitative rigor unmatched by others.

Exceptional Customer Service

Every engagement is performed by our team of highly trained lawyers, accountants, and Chartered Financial Analysts. Every client works with a dedicated relationship manager who takes the time to understand their unique challenges. And every valuation is customized to each client’s unique financial situation.

"As a former Gunderson lawyer, I co-founded Eton to bring the precision, efficiency, and the obsessive client service of corporate securities law to business valuation. I'm especially proud that our worldwide team of Big 4 trained CFAs has adopted that client service mantra wholeheartedly.

Our entire focus is on delivering audit-defensible, rigorous, and timely valuations without the inefficient back-and-forth of other firms. Client service is our religion. We always go the extra mile to overdeliver for every client."

Chris Walton, JD
President & CEO
Eton Venture Services
Previously at Gunderson Dettmer / Stanford Law

Our Commercial Business Valuation Process

Day 1
Day 2
Day 8
Day 10
Information Collection
Valuation Modeling and Analysis
Draft Report Delivered; Client Review and Approval
Final Report Delivered
Audit Support


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What is a commercial valuation service for businesses?

A commercial valuation service for businesses involves assessing the monetary value of your company’s assets, operations, and overall worth. Or, in other words, it’s about figuring out how much a company is really worth. 

It provides a comprehensive financial snapshot to understand your business’s market value accurately.

Why do you need a commercial business valuation?

You need a commercial valuation to gain a clear understanding of your business’s financial position. It’s crucial for making informed decisions when considering mergers, acquisitions, selling your business, securing financing, or navigating tax and legal matters.

How can it help you?

A commercial valuation empowers you with strategic insights.

It guides your growth plans, enhances negotiation capabilities in business transactions, and validates your business’s worth to potential investors and lenders.

With a precise valuation, you can confidently steer your business towards greater financial success and stability.

A commercial appraisal focuses on determining the market value of tangible assets, typically real estate properties used for commercial purposes.

On the other hand, a business valuation considers the overall worth of a business entity, encompassing both tangible and intangible assets. 

Here are the key differences between the two:

  • Focus: Commercial appraisals focus on specific real estate properties, while business valuations assess entire business entities.
  • Assets Considered: Appraisals primarily consider tangible assets like buildings and land, whereas valuations include intangible assets like intellectual property and goodwill in addition to the tangible ones.
  • Purpose: Appraisals are often for transactions involving real estate, while valuations inform broader business decisions and strategies.

No, we do not. 

However, we do value all types of property for tax purposes other than real estate.

Also, apart from general business valuations, we also offer:

  1. 409A Valuations
  2. Venture Capital Valuations
  3. Startup Valuations
  4. M&A Advisory
  5. M&A Valuations

…and more.

At Eton, our commercial business valuations take 10 days as standard.

However, when needed, we can do it in as little as one day for an extra fee.

Working with Eton means you get the individualized attention that Big-4 firms can’t provide.

We pride ourselves on offering personalized service, ensuring that your specific needs are met with care and precision.

At Eton, you’ll have direct access to our CEO, who will personally oversee your project, providing expert guidance and support throughout the entire process.

This level of dedicated attention and direct communication sets us apart from larger firms.

When you’re ready, get in touch with us here!

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