Eton offers accurate, reliable, and court-defensible tax valuations in 10 days or less. We help you:
✅ Stay compliant with tax laws
✅ Avoid over- or under-paying taxes
✅ Reduce the risk of penalties
Eton’s tax valuation and advisory services are built around your specific needs.
You’ll get a thorough report that details an overview of your business, drivers of value, valuation results, and our justification for it.
Should this be challenged, we defend our valuations in court. And throughout the process, you’ll get expert guidance from our Big-4 trained consultants who are well-versed in tax laws.
Determine the fair market value of private company stock for employee stock options. Ensure compliance with IRS 409A regulations.
Perform fair value assessments of tangible and intangible assets acquired in a business combination, ensuring compliance with financial reporting standards.
Appraise intellectual property assets, such as patents, trademarks, copyrights, licenses, and customer lists, which are critical components of many M&A transactions.
Assess the fair market value of assets for estate and gift tax purposes, ensuring compliance with IRS requirements.
Amid volatile markets, potential conflicts of interest, and regulatory changes, our seasoned professionals offer specialized expertise in financial reporting compliance, risk management, and asset valuation.
Determine the value of businesses in mergers and acquisitions to ensure fair pricing and tax compliance.
Assess the fair value of complex securities like options and derivatives to ensure accurate and compliant tax reporting.
Eton works with many Attivo Partners clients and we are confident introducing Eton to our clients for their valuation needs. Eton is easy to work with, process oriented and reasonably priced. Eton listens to what our client needs, understands their business model, and provides a level and ease of communication that is rare among valuation firms. Eton’s old-school approach to customer service is refreshing! 
As a firm, Kruze Consulting is extremely confident in introducing Eton to our clients for valuation work. Eton is super responsive, reasonably priced, and they take customer service to impressive levels. Eton is a great partner for us and the companies we work with! 
I've seen a lot of 409As in my time at places like Uber, Canoo, and now The Routing Company. Eton is unquestionably leagues ahead of its competition. I've personally benefited from 5+ valuations performed by Eton. The Eton team's combination of legal background, experience working with boards of directors and all the audit firms is critical. I wouldn't waste a single moment working with anyone but Eton for valuation work.
The team at Eton is fantastic! Those guys cut their teeth as securities lawyers at premier firms in Silicon Valley so no matter how complex a situation we have presented to them, they are quick on the uptake, and they quickly produce great work. Plus, I can talk to the founder of the firm by simply picking up the phone. Eton truly exceeds our expectations! 
Working with Eton has been a fantastic experience, and they have been a great partner of ours. The team provides us with well-priced services, delivers quickly and is very responsive to our requests and questions, whether those communications are from our board of directors, our outside counsel, or from our financial statement auditors. 
I cannot thank Eton enough for delivering our business enterprise valuation so quickly. We had initially hired a different firm, who didn’t make any progress in three months. Eton provided a thorough and accurate report in five business days. They were amazing to work with, and I will refer them to everyone I know. I am so thankful for Chris and the entire Eton team.
As a fast-growing startup, we needed a valuation partner that could keep up with our dynamic needs. Eton has exceeded our expectations in every way. Their unique combination of legal expertise and financial know-how has made navigating the valuation process a breeze. We couldn't be happier with their service and will continue to rely on them as our go-to valuation firm.
Eton has been supporting us at Joby for more than a decade as we've grown from being a small startup through to the company that we are today.
As a CFO, I know that accurate and reliable valuations are crucial to our company's success. Eton Venture Services has been an invaluable partner in this regard, providing robust and defensible valuation calculations, analyses, and reports. Their deep industry knowledge and ability to navigate complex situations have enabled us to make informed decisions with confidence. Their third-party objectivity and close collaboration with our team and advisors have resulted in fully-documented analyses that comply with relevant valuation standards, mitigating risk and achieving the best possible outcome. Eton sets the benchmark for valuation services, and I highly recommend them to any CFO in need of accurate and reliable valuations.
As a startup founder, I have found Eton Venture Services to be an essential partner in helping me navigate the complexities of valuation. Their team's expertise and deep industry knowledge have enabled them to provide me with clear and comprehensive analyses that are crucial in making informed decisions for my company's future. They work closely with my team and advisors to ensure that all relevant standards are met and that our valuations are defensible. Their emphasis on documentation has been invaluable in mitigating risk and achieving the best possible outcome. I highly recommend Eton Venture Services to any startup founder in need of accurate and reliable valuation services.
As an investor in early-stage technology companies, I know that proper valuation is critical for a company's success. Eton Venture Services has been an essential partner for the companies in which I invest, providing comprehensive and reliable valuations that comply with relevant standards. Their deep industry knowledge and ability to navigate complex situations have been instrumental in helping these companies make informed decisions with confidence. Their commitment to exceptional service and responsiveness to our specific needs have been invaluable in maintaining compliance, mitigating risk, and getting it done right. Eton sets the benchmark for valuation services, and I highly recommend them to any company / investor in need of expert and reliable valuation services. 
Eton Venture Services plays a critical role in our valuation projects, providing deep industry knowledge, expertise, and comprehensive analyses on an aggressive timeline while demonstrating an unwavering commitment to exceptional service and compliance. Their personalized approach and trustworthiness have made them an invaluable partner in maintaining compliance and allowing us to focus on our core business. We are also impressed by Eton's responsiveness to auditor requests, further demonstrating their dedication to client success. Eton's rigorous methodologies and industry knowledge have exceeded our expectations and instilled complete trust in their valuations, allowing us to focus on our core business with peace of mind. 
I have had the pleasure of working with Eton on multiple occasions, and their exceptional service never fails to impress me. The team's ability to provide accurate, thorough, and audit-defensible valuations under extreme time constraints has been vital for our company. Their dedication to understanding our unique business needs and providing tailored solutions sets them apart from other firms. Eton is our go-to choice for valuation services.
As a Controller, I understand the importance of accurate and reliable valuations for our company's success. Eton Venture Services has been an invaluable partner, providing us with robust, defensible, and reliable valuation calculations, analyses, and reports. Their deep industry knowledge and ability to navigate complex situations have been instrumental in helping us make informed decisions with confidence. Their third-party objectivity and close collaboration with our team have resulted in fully-documented analyses that comply with relevant valuation standards, mitigating risk and achieving the best possible outcome. I highly recommend Eton Venture Services to any company in need of accurate and reliable valuations.
As a founder / CEO dealing with complex tax compliance valuation matters, I turned to Eton Venture Services for guidance. They played a critical role in our valuation project, providing expertise, deep industry knowledge, and comprehensive analyses on an aggressive timeline. Eton's commitment to exceptional service, responsiveness, and compliance sets a new standard. Their trustworthiness and personalized approach made them an invaluable partner in making sure that we comply with tax law. I highly recommend Eton Venture Services to any founder seeking accurate, reliable, and trustworthy valuations.
Chris and the Eton team are great to work with. They are responsive, thorough, and have deep industry knowledge. Our valuation report was completed on time, and I received status updates throughout the process. As a second time founder, I have worked with several valuation firms in the past - Eton Venture Services has been the best without a doubt.
We have been using Eton Venture Services for valuation services for years. Their team's remarkable combination of legal expertise, financial acumen, and deep industry knowledge enabled them to dissect the intricacies of our unique financial instruments with ease. Eton's services were quick and efficient, and their comprehensive analyses helped us make informed decisions. We look forward to a continued partnership in the future.
Eton Venture Services has been a trusted partner for our company's valuation needs. Their deep industry knowledge, expertise, and comprehensive analyses have been instrumental in helping us make informed decisions with confidence. Eton has consistently demonstrated their dedication to client success since day one of our partnership. Their rigorous methodologies and industry knowledge have exceeded our expectations and instilled trust in their valuations, allowing us to focus on our core business. I look forward to our partnership and working with them on future valuation needs.
As a Founder and CEO, it's important to have a reliable partner for our company's valuation needs. Eton Venture Services has been just that, letting us make informed decisions with confidence. Their excellent service and responsiveness have been crucial in maintaining compliance and mitigating risk, and their emphasis on documentation has helped achieve strong outcomes. I would recommend Eton Venture Services to any CEO in need of accurate and reliable valuations.
Eton Venture Services has been a game-changer for our company. Their team's ability to efficiently handle complex financial situations with ease and professionalism is unmatched. I've had the pleasure of working with Eton on multiple valuations, and I can confidently say that their dedication to providing top-quality service is unparalleled. We'll never look elsewhere for our valuation needs!
As the Interim CFO of Definitive Intelligence, a Web3-focused company, I required top-notch, independent valuation services and immediately turned to Eton for their unparalleled service and expertise. I have worked with Eton on several other companies, including Notion, Preset, and Convex, across various valuation needs at different companies and have consistently been amazed by their meticulous approach, swift delivery, and cost-effective solutions for all projects. Eton has always gone above and beyond, offering a unique combination of valuation expertise, legal insight, experience liaising with the C-suites and boards of directors, and seamless collaboration with us on any post-valuation questions. The unparalleled level of comprehensiveness, precision, and reliability in their valuation and advisory services sets them apart from the competition.
A tax valuation determines the fair market value of your business or assets for tax purposes.
It’s essential for accurate tax reporting, ensuring compliance with tax laws, and avoiding penalties.
It helps you understand the value of your assets when calculating taxes on sales, transfers, or other taxable events.
Valuation experts use three primary tax valuation methods:
Cost Approach: This method values an asset based on the cost to replace or reproduce it, minus depreciation. It’s often used for tangible assets like equipment or real estate.
Income Approach: This method values an asset based on the income it generates, typically using discounted cash flow (DCF) analysis. It’s commonly applied to businesses or income-producing properties.
Market Approach: This method determines value by comparing the asset or business to similar ones that have recently sold in the market. It’s often used when there are sufficient comparable sales data available.
Each method has its own strengths and is chosen based on the type of asset being valued and the specific tax regulations that apply.
Beyond these three, experts may also use:
Adjusted Net Asset Method: This method is often used for valuing holding companies or businesses with significant tangible assets. It involves adjusting the book value of the company’s assets and liabilities to their current market value.
Excess Earnings Method: This combines elements of the income and asset approaches. It’s often used for valuing businesses with significant intangible assets, like goodwill. The method separates the business’s earnings into those attributable to tangible assets and those attributable to intangible assets.
Liquidation Value Method: This method estimates the value of an asset or business if it were sold off quickly, typically under distressed conditions. It’s often used in bankruptcy or insolvency situations.
Capitalization of Earnings Method: Similar to the Income Approach, this method estimates value based on a single year’s earnings, capitalized by a rate that reflects the business’s risk and growth prospects. It’s a simpler alternative to the Discounted Cash Flow (DCF) analysis.
Industry Rule of Thumb: Some industries have standard multiples or rules of thumb for valuation, such as a specific multiple of revenue or EBITDA. While not as precise as other methods, this can provide a quick estimate of value.
You should consider a tax valuation whenever you face significant tax events, such as estate planning, business restructuring, asset sales, or transferring ownership.
It’s also crucial during mergers and acquisitions, or when issuing employee stock options, to ensure all tax implications are properly addressed.
A tax valuation considers various factors, such as:
For businesses, it might also include intangible assets like intellectual property or goodwill.
At Eton, our tax valuations take 10 days or less.
While both valuations assess the fair market value of a business or assets, a tax valuation is specifically focused on compliance with tax regulations and is used for tax reporting purposes.
Regular business valuations might focus on other aspects, like selling the business or securing financing.
