Our free SaaS valuation calculator gives you a quick estimate of your SaaS business’s value. Just answer a few questions. No signup needed.
This calculator is helpful for early planning and rough estimates. But when you’re raising capital or preparing for a sale, a professional valuation is essential. Eton Venture Services provides robust valuations at affordable rates. Reach out to our team here.
Our SaaS valuation calculator uses the ARR Multiple Method, a common approach for valuing SaaS businesses. The formula itself is simple: SaaS Valuation = ARR x ARR Multiple.
Your stage helps us pick a starting valuation multiple based on industry valuation benchmarks.
From there, we adjust that number up or down depending on your growth rate, margins, churn, and how efficiently you’re acquiring new customers. That’s why we ask for those details. They help us fine-tune the estimate to fit your specific situation.
But remember: In a professional valuation, we often use more than one method, adjust for risk, and consider many moving parts to deliver a fully defensible number. If you’re raising capital or negotiating with buyers, reach out to our team for expert support.
It's more than just math and plugging in numbers.
Quick estimates are helpful, but a real valuation is as much art as it is science. It looks beyond the numbers to understand what really drives your business’s worth.
If you're raising capital or want to sell your business, you’ll need more than a guess. A proper valuation builds trust and shows you’re prepared.
Whether you're preparing for a sale, talking to investors, or planning long-term growth, a professional valuation gives you clarity you can act on.
At Eton Venture Services, we’ve been delivering high-quality, defensible valuations since 2010. We’re a boutique firm with Big Four expertise. So you get the same expert analysis, but with more personal attention, faster turnaround, and affordable pricing for SaaS businesses. And our clients appreciate it:
Eton works with many Attivo Partners clients and we are confident introducing Eton to our clients for their valuation needs. Eton is easy to work with, process oriented and reasonably priced. Eton listens to what our client needs, understands their business model, and provides a level and ease of communication that is rare among valuation firms. Eton’s old-school approach to customer service is refreshing! 
The team at Eton is fantastic! Those guys cut their teeth as securities lawyers at premier firms in Silicon Valley so no matter how complex a situation we have presented to them, they are quick on the uptake, and they quickly produce great work. Plus, I can talk to the founder of the firm by simply picking up the phone. Eton truly exceeds our expectations! 
As a firm, Kruze Consulting is extremely confident in introducing Eton to our clients for valuation work. Eton is super responsive, reasonably priced, and they take customer service to impressive levels. Eton is a great partner for us and the companies we work with! 
Working with Eton has been a fantastic experience, and they have been a great partner of ours. The team provides us with well-priced services, delivers quickly and is very responsive to our requests and questions, whether those communications are from our board of directors, our outside counsel, or from our financial statement auditors. 
Our SaaS valuation calculator is a useful starting point. It gives you an estimate using the ARR Multiple Method. But in a professional valuation, we combine multiple methods and dig into the specifics of your business to deliver a number you can rely on when you’re talking to investors or potential buyers.
If this is what you’re looking for, contact us to get started. We’ve been trusted by thousands of SaaS businesses to deliver high-quality, defensible valuations at affordable rates and with fast turnaround.
No problem, just use your best estimate. The calculator gives you clear ranges to choose from, so you don’t need exact numbers.
That said, rough inputs and online tools can only go so far. If you’re preparing for investor discussions or planning a sale, a professional valuation is the only way to get a number that truly holds up.
The stronger these metrics, the higher your valuation is likely to be. Low churn means your customers stick around. Efficient CAC means you can grow without overspending. And healthy margins make the business more scalable. These things give investors confidence in your business’s stability and long-term value.
And while the calculator gives you a quick estimate using this data, a professional valuation takes a much deeper look at what’s driving your numbers, including the intangible strengths behind them. This helps you build a stronger case for your company’s value when it matters most.
Yes, we built it to work across a wide range of SaaS models, from B2B and B2C to vertical SaaS, developer tools, and more. Your selected model helps us set the base multiple range, so the estimate reflects how businesses like yours are typically valued.
If your model isn’t listed, choose “Other” and you’ll still get a solid estimate. For a deeper review or a more detailed valuation, reach out to our team at Eton Venture Services.
Yes, that’s our specialty. At Eton Venture Services, we’ve been delivering accurate, defensible valuations since 2010.
We’re a boutique firm with Big Four experience, which means you get the same level of insight, with faster turnaround, affordable pricing, and a more hands-on, tailored approach.
Whether you’re raising capital, setting option prices, or planning your next move, we’ll give you clear, expert-backed answers you can trust. Reach out to us here.
