Business Valuation Services

Whether you’re preparing for a sale, raising capital, planning a merger, or navigating tax or compliance needs, knowing your company’s true value lays the foundation for sound decision-making. At Eton, we provide business valuation services designed to give you clarity and confidence at every step.

Our leadership

Chris Walton

Global Director Valuations & Transaction Opinions at Eton

Trusted with over 1,000 valuations per year

Eton's Business Valuation Services

Pre-Deal M&A Valuation Analysis

Assess target companies, divisions, or assets to determine bidding prices, negotiate strategies, and identify risks and synergies.

Quality of Earnings Analysis

Understand the sustainability and quality of a target company’s earnings to evaluate its financial health and future performance.

Determine the value of intellectual property (patents, trademarks, copyrights) and other intangible assets (goodwill, customer lists) that could be significant in M&A or licensing.

Benefit from guidance throughout the M&A process, from due diligence and negotiation to post-transaction integration.

Get independent fairness opinions to ensure that proposed transactions are financially fair to shareholders.

Ensure the purchase price is properly allocated to acquired assets and liabilities, in compliance with accounting standards like GAAP and IFRS.

Evaluate whether the goodwill of an acquired business needs to be written down based on fair value considerations, typically conducted annually.

Litigation Support

Receive expert valuation and financial analysis for M&A-related litigation, including disputes over purchase prices, earnouts, or breaches of contract.

Compliance and Reporting

Make sure your business complies with tax regulations, financial reporting standards, and regulatory requirements through valuation services for reporting, tax planning, and ESOPs.

Exit and Succession Planning

Leverage valuation support and strategic guidance for business ownership transitions, succession planning, or corporate restructuring.


Our Valuation Process

Day 1
Day 2
Day 8
Day 10
Forever
Information Collection
Valuation Modeling and Analysis
Draft Report Delivered; Client Review and Approval
Final Report Delivered
Audit Support

Business Valuations | Reflecting Your Business's Unique Story

Every business has its own story, challenges, and potential—and its valuation should reflect that. At Eton, we take a tailored approach to uncover what makes your business unique. 

This means looking at both the hard data and the more intangible aspects—such as your company’s culture, competitive positioning, and growth potential. This ensures our valuation truly represents all the factors that contribute to its value.

We don’t just crunch numbers; we connect them to the bigger picture, helping you understand the “why” behind the valuation.

Trust our experts at Eton to provide a valuation that offers the clarity you need to make strategic decisions, negotiate confidently, and move forward with assurance.

Expert-Led Valuations

Our team combines over 20 years of experience from top law and Big Four firms, delivering audit-ready, defensible valuations that meet the highest standards.

End-to-End Support

We take the time to understand your unique business needs, ensuring each valuation is customized and thorough, no matter how complex the transaction.

Proven Track Record

With 10,000+ business valuations completed and 1,000 satisfied clients since 2010, our work is trusted by leading startups, venture capital firms, and high-net-worth individuals.

Transparent Services

We offer transparent pricing with no hidden fees and maintain open communication throughout the entire process, providing fast, reliable support when you need it most.

"As a former Gunderson lawyer, I co-founded Eton to bring the rigor and efficiency of corporate securities law to M&A valuation support and advisory services. I take immense pride in our global team of Big 4-trained CFAs, who are not just experts in their field but also staunch adherents to our ethos of unparalleled client service.

Our singular mission is to provide audit-proof, robust, and prompt valuation support, tailored to the complexities of M&A transactions, while eliminating the tedious back-and-forth often encountered with other firms. At Eton, client service isn't just a practice; it's our creed. We are committed to consistently going beyond the norm to deliver exceptional value to every client in their M&A endeavors."

Chris Walton, JD
President & CEO
Eton Venture Services
Previously at Gunderson Dettmer / Stanford Law

Testimonials

FAQs

How do I get started with your business valuation service?

It’s simple. Just reach out to us, and we’ll walk you through the next steps. We’ll help you gather the necessary documents, understand your business goals, and tailor our service to your specific transaction. We pride ourselves on guiding you every step of the way.

The timeline depends on the complexity of the deal, but we typically complete valuations in 10 days on average. If your transaction is urgent, let us know, and we’ll work with you to meet tight deadlines without sacrificing quality.

Your information is in safe hands. We have strict confidentiality protocols in place, and our team is trained to handle sensitive data with care. We’ve worked with top legal and financial institutions, so we understand the importance of discretion.

While we’ve worked with a wide range of industries, our expertise is particularly strong in tech startups, venture-backed companies, professional services, and high-net-worth individuals. We’ve done thousands of valuations for leading firms and individuals.

At Eton, we combine the expertise of Big 4 consulting and law firms with the personalized service of a boutique firm. Our valuations are detailed, audit-ready, and defensible in court if needed. Plus, you’ll have direct access to our experienced team throughout the process, not just an automated service or junior staff. We focus on helping you succeed, with responsive, client-focused service that’s hard to find elsewhere.

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