Our free business valuation calculator gives you a quick estimate of your company’s value. Just answer a few questions. No signup needed.
Give us a snapshot of your business to guide the valuation.
Select the category that best describes your business.
Help us understand your financials to apply the right valuation methods.
Total income from sales before subtracting any costs or expenses. You can use your best estimate.
If you're not sure, use revenue minus regular business expenses as a rough estimate.
One-time or personal costs the business covered that don't reflect ongoing operations, like your car, travel, or legal fees.
What have you paid yourself from the business over the past year?
How much does your business earn each month from subscriptions or ongoing contracts?
How fast has your revenue grown over the last three years, on average?
Score your business across these areas to help us refine the estimate.
1 = Very dependent on me, 5 = Runs well without me
1 = No team, 5 = Strong, experienced team
1 = Messy/incomplete, 5 = Fully clean and up-to-date
1 = No clear advantage, 5 = Strong, defensible advantage
1 = Few big customers / high churn, 5 = Diverse, loyal, low churn
This calculator gives you a general estimate, not a certified valuation. If you’re preparing for a sale or bringing on investors, we’ll help you get the real number so you can proceed with confidence and clarity. Contact us here.
Our business valuation calculator uses three common valuation methods to tell you what your business might be worth:
Your industry, earnings, growth, and risk profile all affect the result. That’s why we ask about these details; they help us select the right multiple ranges.
But remember: In a real-world business valuation, we use a blend of these methods, adjust for context, and consider many moving parts to arrive at a robust, defensible price. If you’re considering selling your business, reach out to one of our experts for a free consultation.
It's more than just math and plugging in numbers.
Quick estimates are helpful, but a real valuation is as much art as it is science. It looks beyond the numbers to understand what really drives your business’s worth.
If you're planning to sell or raise money, you’ll need more than a guess. A proper valuation builds trust and makes your business more credible.
Whether you’re selling, planning to raise capital, or mapping out your next stage of growth, a professional valuation gives you clarity you can act on.
At Eton Venture Services, we’ve been delivering high-quality, defensible valuations since 2010. We’re a boutique firm with Big Four expertise. So you get the same expert analysis, but with more personal attention, faster turnaround, and affordable pricing for growing businesses. And our clients appreciate it:
Eton works with many Attivo Partners clients and we are confident introducing Eton to our clients for their valuation needs. Eton is easy to work with, process oriented and reasonably priced. Eton listens to what our client needs, understands their business model, and provides a level and ease of communication that is rare among valuation firms. Eton’s old-school approach to customer service is refreshing! 
The team at Eton is fantastic! Those guys cut their teeth as securities lawyers at premier firms in Silicon Valley so no matter how complex a situation we have presented to them, they are quick on the uptake, and they quickly produce great work. Plus, I can talk to the founder of the firm by simply picking up the phone. Eton truly exceeds our expectations! 
As a firm, Kruze Consulting is extremely confident in introducing Eton to our clients for valuation work. Eton is super responsive, reasonably priced, and they take customer service to impressive levels. Eton is a great partner for us and the companies we work with! 
Working with Eton has been a fantastic experience, and they have been a great partner of ours. The team provides us with well-priced services, delivers quickly and is very responsive to our requests and questions, whether those communications are from our board of directors, our outside counsel, or from our financial statement auditors. 
Our business valuation calculator gives you a rough estimate based on common methods and industry benchmarks.
However, professional valuations that withstand scrutiny go beyond simply plugging in numbers to a calculator. They’re part math, part expert judgment, and use a whole host of blended methods and advanced techniques. If you need a valuation that’s accurate, defensible, and ready for investor or legal review, contact us here.
We recommend using your best estimate. You can calculate EBITDA as your revenue minus operating expenses (excluding loan payments, taxes, and non-cash costs like depreciation).
That said, rough estimates and online tools have limits. To arrive at an accurate number that can withstand scrutiny from buyers, investors, or auditors, a professional valuation is a must.
Intangible assets like team strength, brand, and customer loyalty don’t always show up on the balance sheet, but they play a big role in how much your business is worth. Buyers and investors care about these things because they show whether your business can run well, grow steadily, and keep customers coming back.
But since these intangibles are harder to measure, they often become part of the negotiation with buyers. That’s where expert analysis and professional judgement come in. We assess the full picture and help build a strong case for what makes your business valuable, including the parts that aren’t easy to put a number on.
That’s also why we ask you to rate things like team strength and customer loyalty in the calculator. It helps us account for these important details and arrive at a more accurate estimate that reflects the real strengths of your business.
Yes, the calculator works for any industry. We explicitly ask about your industry so we can apply the right valuation multiple ranges, since these ranges vary across sectors. This helps us give you a more accurate estimate of what your business might be worth.
If your industry isn’t listed, just choose “Other” and you’ll still get a solid estimate. For a deeper review or a more detailed valuation, reach out to our team at Eton Venture Services.
Yes, that’s our specialty. At Eton Venture Services, we’ve been delivering accurate, defensible valuations since 2010.
We’re a boutique firm with Big Four experience, which means you get the same level of insight, with faster turnaround, affordable pricing, and a more hands-on, tailored approach.
Whether you’re planning to sell, raise capital, or need a solid number you can use during negotiations, we’ll give you clear, expert-backed answers you can trust. Reach out to us here.
