Our free DCF valuation calculator gives you a quick estimate of what your business might be worth using the Discounted Cash Flow Method. Just answer a few questions. No signup needed.
Please note that this calculator only offers a quick, directional estimate. For transactions, capital raises, or strategic decisions, a professional valuation is needed to ensure the conclusion is well-supported and defensible. If you need expert support, reach out to our team at Eton Venture Services.
The DCF method estimates value by looking at what your business can produce over time. It’s a forward-looking approach that works well for companies with:
Here’s what the calculator does behind the scenes:
This gives you a clean, simple snapshot of value.
But in practice, a full business valuation often uses multiple methods (DCF, market comparisons, and other approaches) to capture the complete picture. The “right” method depends on your model, growth stage, and the context behind the numbers.
If you need a defensible valuation you can rely on for planning, raising capital, or a future transaction, reach out to us for expert support.
It's more than just math and plugging in numbers.
Numbers matter, but so do things like customer quality, contracts, team strength, pricing power, and market conditions. A calculator can’t capture all of that.
If you're raising capital or talking to buyers, you’ll need more than a quick estimate. A professional valuation makes your company more credible.
A formal valuation gives you clarity you can act on, whether you’re planning growth, thinking about bringing in a partner, or exploring an exit.
At Eton Venture Services, we’ve been delivering high-quality, defensible valuations since 2010. We’re a boutique firm with a Big Four background, so you get the same rigorous analysis, but with more personal attention, faster turnaround, and pricing that works for growing businesses.
Our track record includes working with companies like Pinterest and Perplexity, and clients rely on us when they need valuations that support real negotiations and lead to better deals.
Eton works with many Attivo Partners clients and we are confident introducing Eton to our clients for their valuation needs. Eton is easy to work with, process oriented and reasonably priced. Eton listens to what our client needs, understands their business model, and provides a level and ease of communication that is rare among valuation firms. Eton’s old-school approach to customer service is refreshing!
The team at Eton is fantastic! Those guys cut their teeth as securities lawyers at premier firms in Silicon Valley so no matter how complex a situation we have presented to them, they are quick on the uptake, and they quickly produce great work. Plus, I can talk to the founder of the firm by simply picking up the phone. Eton truly exceeds our expectations!
As a firm, Kruze Consulting is extremely confident in introducing Eton to our clients for valuation work. Eton is super responsive, reasonably priced, and they take customer service to impressive levels. Eton is a great partner for us and the companies we work with!
Working with Eton has been a fantastic experience, and they have been a great partner of ours. The team provides us with well-priced services, delivers quickly and is very responsive to our requests and questions, whether those communications are from our board of directors, our outside counsel, or from our financial statement auditors.
This calculator gives you a helpful estimate using standard assumptions and a simplified cash-flow model. It’s a good starting point for planning or getting a rough sense of direction.
But valuation is as much art as it is science. A professional valuation adjusts every assumption to your business, weighs qualitative factors that can’t be modeled in a calculator, and blends multiple methods beyond just DCF to show the full picture. It reflects judgment, context, and a deeper understanding of how your business actually performs.
If you need a valuation you can rely on for investors, negotiations, or long-term planning, this calculator alone won’t be enough. For a defensible, professional assessment, reach out to our team at Eton.
The Discounted Cash Flow Method is often less reliable for startups because it depends on predictable cash flow and steady growth assumptions. Most startups don’t have the stability or track record needed to make those projections meaningful.
Small changes in assumptions can swing the valuation widely, which makes DCF a weaker fit on its own.
In practice, we usually rely more on other methods to value startups, including market comparisons, transaction multiples, or the Venture Capital (VC) method. In a few cases, we may use DCF, but only as a supporting view rather than the main approach.
If you’d like a more tailored estimate for early-stage companies, you can try our free Startup Valuation Calculator.
This calculator is helpful for early guidance, but not for a transaction. Serious buyers and investors expect a defensible valuation built on documentation, multiple methods, and expert analysis.
Relying on a quick estimate in a real negotiation can also work against you. It may undervalue your business or leave you at a disadvantage at the deal table.
If you’re preparing for a sale, bringing on investors, or planning a major strategic move, a professional business valuation is the safest path.
Different industries carry different levels of risk and earning potential. The calculator adjusts its assumptions based on the industry you choose so the estimate reflects how businesses like yours typically perform.
The DCF method is most reliable when a business has positive, stable operating cash flow to project into the future. Negative cash flow can still be analyzed professionally, but it requires more nuanced modeling and additional valuation methods to support the results.
Absolutely. At Eton Venture Services, we have completed more than 10,000 valuations for companies ranging from early-stage teams to well-known names like Pinterest and Perplexity.
Our team blends Big Four expertise with the agility of a boutique firm, giving you defensible valuations and hands-on support that helps you make informed decisions, strengthen your negotiation leverage, and work toward a better deal.
If you need a valuation built for real-world decisions, reach out to our team for a free consultation.
